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Marketing Science
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#	Item
101	Testing Competitive Market Structures Glen L. Urban; Philip L. Johnson; John R. Hauser Marketing Science, Vol. 3, No. 2. (Spring, 1984), ppStable URL: http://links.jstor.org/sici?sici=%%293%3A2 Add to Reading List Source URL: ebusiness.mit.edu Language: English - Date: 2007-10-21 15:51:58 Marketing Management Strategic management Strategy Systems thinking Positioning Market Consumer behaviour Economic model
102	codifyd.com New Website Structure Increases Traffic 200% A C A S E Add to Reading List Source URL: www.codifyd.com Language: English - Date: 2016-04-05 13:13:17 Marketing Product management Findability Information science Knowledge representation Web design Product marketing Customer relationship management Customer value proposition
103	2016 CyberGIS Curriculum Workshop Bridging the Gap between Geography and Marketing: Opportunities for CyberGIS Mingshu Wang and Marguerite Madden Center for Geospatial Research, Department of Geography, University of Ge Add to Reading List Source URL: cybergis.illinois.edu Language: English - Date: 2016-03-18 18:28:09 Marketing Geomarketing Geographic information science
104	Three Factors to Sustainable Service System Excellence: A Case Study of Service Systems Ying Chen, Ana Lelescu, Jim Spohrer IBM Almaden Research Center, San Jose, CA 95120 {yingchen, alelescu}@us.ibm.com, spohrer@almaden Add to Reading List Source URL: www.ibm.com Language: English - Date: 2012-08-30 08:46:52 Marketing Business Systems thinking Management Service system Service innovation Value proposition Customer relationship management Jim Spohrer Service science management and engineering Co-creation Service
105	Pricing A user friendly tool to prepare your data and design the right models. Add to Reading List Source URL: latinaes.addactis.com Language: English - Date: 2016-05-19 04:48:07 Insurance Marketing Pricing Competition Actuary Actuarial science Pricing strategies Pricing science
106	Microsoft Word - COPLEY - White PaperEndowed Special Collections.docx Add to Reading List Source URL: marketing.sandiego.edu Language: English - Date: 2016-03-03 13:00:38 Archival science Special collections Academic libraries AUC Libraries and Learning Technologies Rare Book & Manuscript Library
107	PCST2012_evaluation surveyd Add to Reading List Source URL: www.observa.it Language: English - Date: 2014-04-08 03:59:48 Sampling Market research Marketing Rates Research Response rate Telecommuting Survey methodology Science Communication Observatory
108	#DitchTheSurvey: Expanding Methodological Diversity in LIS Research Survey rating scale: Allie Brosh, Hyperbole and a Half, CC-BY-NC-ND 3.0 United States License. Retrieved from http://hyperboleandahalf.blogspot.com/2010 Add to Reading List Source URL: www.johnxlibris.com Language: English - Date: 2015-04-09 13:42:56 Qualitative research Information science Evidence-based practices Research Market research Qualitative marketing research Data collection Grounded theory Evidence-based library and information practice Quantitative research Participant observation Case study
109	PHENOMENAL DATA MINING: FROM DATA TO PHENOMENA John McCarthy Computer Science Department Stanford University Stanford, CA 94305 Add to Reading List Source URL: www-formal.stanford.edu Language: English - Date: 2002-03-26 18:12:46 Customer experience management Customer Sales Data mining E-commerce Marketing Customer intelligence Examples of data mining
110	Viewability_WhitePaper_V4 Add to Reading List Source URL: www.ipglab.com Language: English - Date: 2016-02-04 10:36:02 Internet marketing Internet advertising Online advertising Integral Ad Science Advertising Web banner Targeted advertising